L V Bespoke

OUR STORY

It started with a plant that wouldn't stand up

Lawrence and Victoria Osborne had each built and run their own businesses before they married. What they had not done was build one together.

That changed in 2020, in the garden of their home in Reepham, Norfolk. Both keen gardeners, they had spent years unable to buy a decent steel plant support anywhere. So Lawrence made one. It worked, and it looked good, and the idea was obvious enough that two people with a workshop and a combined lifetime of running businesses could see exactly where it went next.

They made some for other people. Then they made rather a lot more.

The name was simply their initials. Lawrence and Victoria.

Then Louis Vuitton wrote to us

In December 2021 we applied to register L V Bespoke as a UK trademark. Days before it was due to be granted, a London law firm wrote on behalf of Louis Vuitton, asking us to withdraw. The world's most valuable luxury brand argued that a Norfolk family making rose obelisks might be confused with a French fashion house founded in 1854.

We thought it was a joke. Then we decided to fight it.

It took two years, a tribunal hearing, and around £15,000 of our own money. In January 2024 the UK Intellectual Property Office ruled that Louis Vuitton's opposition failed on all grounds. The hearing officer found our products self-evidently dissimilar, with the only thing in common being two letters of the alphabet. Louis Vuitton was ordered to pay our costs.

The story was covered by the BBC, ITV News and the national press. It also taught us something we have built the business on ever since: if you make something distinctive enough, people notice. Sometimes the wrong people. It is still worth doing.

What we've built since

The same year we were in that tribunal, the King's Sandringham Estate commissioned us to make metal crowns for the topiary lawn beside the house. For a business still working out of a garden workshop, that mattered.

In 2025 we won the GIMA Sustainability Champion award for our Glass & Steel Garden Feature Stakes Collection, and were named a finalist in the Ornamentation category. Our products now sit in Blue Diamond, Hillier and National Trust stores. Victoria has been appointed a Norfolk Ambassador by the Norfolk Business Board, championing the county as a place to do business, and sits on the council of GIMA, the Garden Industry Manufacturers' Association.

We are a team of just over ten makers, sales agents and directors, and we are currently moving into a significantly larger workshop. At the centre of it is a new laser cutting system, which brings all of our metalwork in-house for the first time. In practice that means shorter lead times, tighter control over quality, and the freedom to say yes to ideas we would previously have had to turn down.

BESPOKE BY NATURE

We have never been able to buy what we wanted off the shelf. That is how the business started, and it is still how we work.

For trade partners, that means exclusive designs, own-label ranges, and Point of Sale built for your space rather than adapted to it. From a sketch on the back of an envelope to stock on your shelves, we can take an idea the whole way, and because we are small and we make it ourselves, we can do it quickly.

A larger manufacturer would need a forecast, a container and a six-month lead time. We need a conversation.

DESIGNED TO SELL

Garden retail is a browsing environment. A product has about three seconds to stop someone walking past.

We design with that in mind. Pieces with enough presence to create a destination in-store, backed by merchandising and POS that earns its floor space. Seasonal refreshes keep the display working through the year rather than fading after spring.

WHY L V BESPOKE

Made in Norfolk. Designed and manufactured in Britain, in our own workshop, by people we employ.

Bespoke, genuinely. Exclusive designs and own-label ranges, developed with you.

Award-winning design. GIMA Sustainability Champion 2025, and trusted by the Sandringham Estate.

Small enough to move fast. Ideas to shelf without the lead times of a container-led supply chain.

Cut in our own workshop. New laser cutting capability means most of our metalwork is made in-house, so changes happen in days, not shipping cycles.

Retail-first thinking. Products, POS and merchandising designed together.

A partnership, not a supply line. You will deal with the people who make the products.

OUR NEXT CHAPTER

Five years ago this was two business owners in a garden workshop, making plant supports because they couldn't buy any they liked.

We are now moving into a workshop several times the size of the one we started in, investing in machinery, people and product development, and building a business that can supply garden retail nationally without losing what made it worth supplying in the first place.

We took on the biggest luxury brand in the world to keep our name. We intend to make it worth having.

Designed in Norfolk. Made in Britain. Created to be different.

Meeting us at Glee 2026? We are on stand 20J40, 8 to 10 September at the NEC Birmingham. See our trade offer.

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